our it girls
who we are currently obsessed with in the fashion world
Lila Moss
nepo baby turned fashion icon Lila Moss, whose effortlessly chic style has captured the fashion girlies. following in her mothers footsteps, Lila has been seen strutting about London in her favourite low rise jeans, a basic chunky knit and a cropped fur coat.
Matilda djerf
Matilda Djerf has become one of my biggest style icons, captivating the fashion world with her effortlessly chic and timeless aesthetic. Known for her signature blend of Scandinavian minimalism and vintage-inspired flair.
Her ability to seamlessly mix high-end pieces with affordable fashion staples has made her a relatable and aspirational figure for fashion enthusiasts, like me. Beyond her chic fashion choices, Matilda's influence extends to her own fashion brand, Djerf Avenue, which embodies sustainability, inclusivity and ethical production within the fashion industry
Kendall jenner
Kendall Jenner's has become a huge influence on the fashion industry, not only as a model but as a fashion icon and a trendsetter for many. Her style is characterized by a blend of high fashion and accessible streetwear, often merging elegance with a laid-back vibe. As a model, Kendall has the advantage of working closely with top designers and brands, which influences her wardrobe choices. Kendall's ability to effortlessly transition between high fashion and everyday wear has solidified her status as a fashion icon, inspiring countless individuals worldwide with her versatile and sophisticated style.